Potts & Associates Inc.

Potts & Associates Inc. is a broad-based employment consulting firm practiced in unemployment cost control, human resources management, manager & supervisor training, and other critical labor relations areas. Potts represents his clients before the California Division of Labor Standards Enforcement on wage & hour issues, and, in discrimination claims, before the California Department of Fair Employment & Housing, the U.S. Equal Employment Opportunity Commission, the Workers Compensation Appeals Board, and in Unemployment Insurance Appeals Hearings.


We are extremely proud of the diverse talent of our staff that provides a teamwork approach to respond quickly and efficiently to the needs of our clients. In effect, this approach permits us to offer cost-effective services while still dedicating our best resources, attention and services to our clients.

Our Leader

James W. Potts, owner of Potts & Associates Inc., has represented and assisted employers in a variety of areas involving employer-employee relations for almost 42 years. He is a native New Yorker who earned a BA degree in history from California State University at Los Angeles and a Juris Doctorate from the University of West Los Angeles Law School.

During his last year in law school, Potts began working for National Employers Counsel; an employer group that helps companies reduce their unemployment taxes. Potts rose to corporate senior vice president after he successfully introduced new programs to assist their clients in all aspects of human resources.

In 1992, Potts formed JWP Consulting Group and, a few years later, joined forces with Armstrong, an 18-year veteran of the industry, who specialized in non-profit employers. Potts, Armstrong & Associates was in the right place at the right time, and began to grow rapidly. In 1999, after viewing the increasingly positive market opportunities and trends, Potts decided to form Potts & Associates and take his organization to a new level.

Throughout his professional years Potts has also attained his Real Estate Brokers License, has facilitated lectures as a Master Teacher for the University of Phoenix for 13 years, is a former Reserve Captain and Terrorist Investigator working with the Los Angeles County Sheriff’s Department, and is currently a certified mediator through the Los Angeles County Bar Association, and a published author (Right to Counsel, July 2008).

James W. Potts
James W. Potts at his desk
Potts and Associates Team

Our Team

Our staff is made up of a highly diverse, experienced group of people fully dedicated to our clients and delivering them results. We are committed to providing the best possible service to fulfill your needs.

Associated with the firm is Maria Reveles, who has worked with Potts for over 37 years. Her level of expertise has been a great asset to Jim throughout the years of their business relationship. Reflecting not only her years of dedication but also her capabilities and professionalism in interacting with clients and with state and federal agencies.

Potts & Associates invites your inquiries and looks forward to serving your needs in an area of vital concern to all businesses in the modern, globalized, high-tech-driven economy.

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